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Sender ID rules: Maximum 11 characters, must represent your business/service, and cannot be generic.
Your Sender ID must be no more than 11 characters, including spaces. It should represent your business, brand, product, or service and must not use generic, offensive, political, adult, religious, or spam-related names.
Enter the Sender ID you want to use, select whether you are sending Marketing or Transactional messages, and provide the required information.
Upload the required business and supporting documents for your selected Sender ID type.
Marketing Sender IDs typically take 1–3 business days to approve, while Transactional Sender IDs typically take 14–21 business days.
Once your Sender ID is approved, select it when creating your SMS campaigns and start sending.