Customers have different payment dates to keep track of, and it's easy for a due date to pass without a reminder. For businesses handling regular payments, sending a message before the due date can give customers time to make the payment and avoid unnecessary follow-ups.
The next message can depend on what happens with the payment. A customer who hasn't paid may need another reminder when the due date arrives, while someone who has already paid should receive a confirmation instead.
For a school, lender, insurer, SaaS company or service provider, the message can reflect where the customer is in the payment process.
A payment journey, not one reminder
Consider a school collecting term fees.
Sender: Greenfield Academy
Hi Tolu, your school fee balance of ₦180,000 is due on 15 September. Make payment securely: emisri.link/pay/48291
If payment has not been received:
Hi Tolu, your ₦180,000 school fee payment is due today. Pay securely: emisri.link/pay/48291
After successful payment:
Hi Tolu, your payment of ₦180,000 has been received. Thank you. Ref: GF48291.
No further payment reminders should be sent.
That is important. Customers should not continue receiving payment reminders after the payment system has confirmed that they have paid.
The same pattern works elsewhere
Loan repayment
Your ₦45,000 repayment is due on 15 September. Pay here: emisri.link/pay/48291
Insurance premium
Your annual insurance premium of ₦120,000 is due on 20 September. Renew here: emisri.link/renew/29184
SaaS subscription
Your FlowDesk subscription renews on 18 September. Review your subscription: emisri.link/sub/9182
Invoice
Invoice #INV48291 for ₦85,000 is due on Friday. View and pay: emisri.link/inv/48291
The content changes, but the underlying journey remains:
Due → Reminder → Payment → Confirmation → Stop
Where Emisri fits
Emisri can connect payment-related events and customer information to SMS communication.
Use Smart URLs to take customers directly to payment or invoice pages, personalise messages with relevant information, schedule reminders around due dates, and use customer journeys to determine what happens after payment or non-payment.
Common applications
Schools · Fintech · Lending · Insurance · SaaS · Utilities · Professional services · E-commerce