A customer's subscription is about to expire.
They may want to continue, but if the business waits until the subscription has already ended, the customer could lose access or simply move on.
A reminder before the renewal date gives them time to act.
Give customers time to act
Imagine a customer has a monthly software subscription renewing on the 20th of September.
Sender: FlowDesk
Hi Dan, your FlowDesk subscription renews on 20 September. Review your subscription: emisri.link/sub/9182
If payment is required:
Your FlowDesk subscription renews tomorrow. Please update your payment method to keep your account active: emisri.link/billing/9182
After successful renewal:
Your FlowDesk subscription has been renewed. You're all set for another month.
If renewal fails:
We couldn't renew your FlowDesk subscription. Update your payment method here to keep your account active: emisri.link/billing/9182
Each message corresponds to a different subscription event.
Renewal is not only about SaaS
The same communication pattern appears in: