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Retention

Subscription Renewal & Expiry

Give customers enough notice to renew and communicate failed or expired subscriptions.

SubscriptionRenewalBilling

A customer's subscription is about to expire.

They may want to continue, but if the business waits until the subscription has already ended, the customer could lose access or simply move on.

A reminder before the renewal date gives them time to act.

Give customers time to act

Imagine a customer has a monthly software subscription renewing on the 20th of September.

Sender: FlowDesk

Hi Dan, your FlowDesk subscription renews on 20 September. Review your subscription: emisri.link/sub/9182

If payment is required:

Your FlowDesk subscription renews tomorrow. Please update your payment method to keep your account active: emisri.link/billing/9182

After successful renewal:

Your FlowDesk subscription has been renewed. You're all set for another month.

If renewal fails:

We couldn't renew your FlowDesk subscription. Update your payment method here to keep your account active: emisri.link/billing/9182

Each message corresponds to a different subscription event.

Renewal is not only about SaaS

The same communication pattern appears in:

Insurance

Your motor insurance policy expires on 20 September. Renew here: emisri.link/renew/48291

Gym membership

Your FitPlus membership expires in 7 days. Renew your membership: emisri.link/renew/9182

School or training program

Your course access expires on 30 September. Renew your access here: emisri.link/renew/28491

Telecommunications

Your current plan expires tomorrow. Renew your plan: emisri.link/renew/7392

The important part is what happens after renewal

1Renewal approaching
2Reminder
3Customer renews
4Confirmation
5Stop

If the customer renews, the reminder journey can stop.

If they don't, the business can continue with another reminder or move them into a re-engagement journey.

Emisri can support scheduled reminders, personalised SMS, Smart URLs, event-triggered messages and follow-up journeys.

Common applications

SaaS · Insurance · Telecommunications · Fitness · Education · Memberships · Subscriptions