Customer Feedback, Surveys & Reviews

The best time to ask a customer for feedback is usually soon after they have used your product or service.

A restaurant visit has just happened. A delivery has arrived. A support request has been resolved. A patient has completed an appointment.

The experience is still fresh, so a short SMS can make it easy for the customer to share their feedback.

Ask while the experience is still fresh

Imagine a customer has just received an order from an online retailer.

Sender: SwiftCart

Hi John, how was your SwiftCart delivery today? Rate your experience: emisri.link/rate/48291

The link can take the customer directly to a short survey instead of sending them to a generic homepage.

For a restaurant:

Sender: The Garden Kitchen

Thanks for dining with us, John. How was your experience? emisri.link/feedback/8392

Different experiences need different questions

A business might ask about:

The message can also include information about the interaction so the customer knows why they are receiving it.

The response can lead to the next step

A useful journey might be:

Customer experience completed
→ Feedback SMS
→ Customer responds
→ Follow-up based on response

A positive response could lead to a review request.

A negative response could route the customer to support.

The goal isn't just to collect feedback. It's to give the business something it can actually act on.

Where Emisri fits

Emisri can send feedback requests after customer events, personalise the messages, connect SMS to surveys through Smart URLs, and track campaign activity.

Common applications

E-commerce · Restaurants · Healthcare · SaaS · Financial services · Hospitality · Professional services