A potential customer fills out an enquiry form.
They've shown interest, so getting a response to them quickly matters.
If the first response comes hours later, they may have already moved on.
SMS gives businesses a quick way to acknowledge an enquiry and let the prospect know what happens next.
Respond while the enquiry is fresh
Imagine someone enquires about an apartment through a property website.
Sender: HomeKey
Hi James, thanks for your enquiry about our 3-bedroom apartment in Lekki. A property consultant will contact you shortly. View the property: emisri.link/lekki482
The customer can go back to the property details while they wait for a response.
If they request a viewing:
Hi James, your HomeKey viewing is available this Saturday at 11 AM. Confirm your viewing: emisri.link/view/48291
The communication has moved from lead → interest → action.
Enquiries can come from different places
A business may receive enquiries through:
- Website forms
- Property listings
- Product enquiries
- Event registrations
- Demo requests
- Quote requests
- Click-to-message campaigns
The first SMS doesn't need to sell the entire product. It can simply confirm that the enquiry was received and tell the prospect what happens next.
Use the information the customer already provided
Instead of:
“Thanks for your enquiry. Someone will contact you.”
The message can include details from the enquiry:
“Hi James, thanks for asking about the Premium Business Plan. Book your demo here: emisri.link/demo/8392”
The customer immediately knows what the message relates to.
When the lead responds
The journey can change based on what happens next.
New enquiry → SMS acknowledgement → Link / response → Sales follow-up
If the prospect books a meeting, they can move into the booking journey.
If they do not respond, the business can decide when a follow-up is appropriate.
Emisri can support the SMS layer, audience filtering, personalisation, Smart URLs and follow-up journeys.
Common applications
Real estate · SaaS · Education · Financial services · Insurance · Automotive · Professional services · Events