A customer has found what they want.
They added it to their cart, started checkout, and then disappeared.
The purchase hasn’t happened, but the customer has already shown a strong buying signal.
An abandoned-cart SMS gives them a simple way to return to the purchase and complete it.
Start with the abandoned checkout event
Imagine John adds a pair of trainers to her SwiftCart basket but leaves before paying.
A short time later:
Sender: SwiftCart
Hi John, you left something in your SwiftCart basket. Your Nike Air Max trainers are still waiting: emisri.link/cart/48291
The link should take him back to the relevant checkout or basket rather than making him search for the product again.
Not every abandoned cart needs the same follow-up
The reason for the incomplete checkout matters.
A customer may have:
- Left during payment
- Encountered a payment failure
- Added products but never started checkout
- Started checkout but abandoned it
- Returned to the site without completing the order
A payment failure could require a different message:
Sender: SwiftCart
We couldn't complete your payment for order #SC48291. Try again here: emisri.link/pay/48291
That is more useful than treating every abandoned checkout as a marketing opportunity.
The journey should stop when the customer buys
Cart abandoned