A new product is ready.
The website is live, stock is available, and the marketing campaign is prepared. Now customers need to know about it.
A product launch usually has more than one communication moment: announcement, early access, launch day, reminder and follow-up. Emisri can support the communication layer across those stages so customers receive information when it becomes relevant.
Build the campaign around the launch
Imagine a fashion retailer introducing a new collection.
Three days before launch
Sender: StyleHub
Something new is coming. Our latest collection launches Friday. Get first access: emisri.link/new
Launch day
Sender: StyleHub
Hi Tolu, the new StyleHub collection is now live. Explore the latest styles: emisri.link/new
After launch
Customers who clicked can be treated differently from customers who never interacted.
Someone who purchased should not receive another “come and shop the new collection” message.
That creates a simple campaign structure:
Announcement → Launch → Customer action → Follow-up
Different launches need different messages
A restaurant opening a new location might send:
Sender: The Garden Kitchen
We're opening in Ikeja this Saturday. Be among the first to visit: emisri.link/ikeja
A software company releasing a major feature might send:
Sender: FlowDesk
FlowDesk Reports is now available. See what's new and start using it: emisri.link/reports
An event organiser might use SMS when registration opens:
Sender: Lagos Business Forum
Registration is now open for the 2026 Lagos Business Forum. Reserve your place: emisri.link/lbf26
The message changes because the customer action changes—shop, visit, explore, or register.
Who should receive the launch?
A launch does not always need to go to the entire customer database.
For example, a retailer launching a new men's collection could target customers who have previously purchased men's products.
A SaaS company launching an advanced feature might notify customers on plans that include the feature.
An event organiser could message previous attendees or people who registered interest.
This is where audience filtering and personalisation become useful.
Connect SMS to the launch experience
The SMS should take the customer somewhere useful.
SMS → Product page → Registration page → Store/location information → Feature page
Emisri Smart URLs can provide that connection, while campaign activity helps the business understand what happened after the message.
Where product launch SMS works
Retail and e-commerce · Restaurants · SaaS · Events · Financial services · Telecommunications · Travel and hospitality